Category: Uncategorized

Nov
11
2018

Coworking is good for your business and for your mental and emotional well being. But don’t take our word for it. Here’s a quick compilation of coworking statistics from recent surveys and articles that explain why coworking is so popular – and good for you.

10,000 Spaces Worldwide and Growing

A recent GCUC survey found:

  • 84% of coworkers are more engaged and motivated because they can work the way they want and bring their authentic self to work.
  • 80% turn to other members for help or guidance.
  • 82% expanded their professional networks.
  • 83% felt less lonely.
  • 89% reported they were happier.

Source: https://gcuc.co/why-coworking/

Not Just for Solo Workers

Coworking spaces aren’t just for freelancers and consultants. Coworking is also used by business employees. In fact, in 2017, business employees became the largest demographic in global coworking spaces, surpassing freelancers.

It is a common misperception that coworking spaces are filled with solo entrepreneurs desperate for some social interaction. Don Ball, co-founder and chief social officer of Fueled Collective, surveyed his members this year (2018) and found this wasn’t the case. Of those surveyed:

  • Only 50 percent self-identified as individual workers (consultants, freelancers, or telecommuters)
  • 40 percent categorized themselves as employees (people who work for an employer at a coworking space)
  • 10 percent classified themselves as employers (business owners or business unit managers who had employees)

In his article for Entrepreneur.com, Ball said coworking spaces act as accelerators for business growth. The constant interaction with outside companies allows for natural networking opportunities, helping businesses find new clients, customers, talent and collaboration opportunities that fast-track growth. Of their survey respondents, roughly 75 percent of employers and 33 percent of individuals expect to add new employees in 2018.

  • 40 percent expect to hire 1 to 2 people
  • 27 percent expect to hire 3 to 5 people
  • 10 percent expect to hire 6 or more people

Source: https://www.entrepreneur.com/article/314191

Meaningful, More Job Control and Part of a Community

A 2015 Harvard Business review article stated, “People who use coworking spaces see their work as meaningful…. They have more job control… They feel part of a community.” The people they surveyed for the article reported finding meaning because they can “bring their whole selves to work.” Because members work for a range of companies or ventures, they didn’t feel the need to put on a work persona to fit in. So, there was a sense of less direct competition or internal politics to guard against.

People feel they have more control of their lives because they can work when they want and choose to work in whatever space they want depending on their mood or assignment that day.  They also found working in a coworking space created a culture where it is the norm to help each other. The range of workers in the community offered a variety of skill sets accessible to other members.  This sense of being connected with others is a key reason why people choose to work in a coworking space. Plus, as noted above, there’s a greater chance you’ll just be happier!

Source:  https://hbr.org/2015/05/why-people-thrive-in-coworking-spaces

In our next post, “Why Coworking, Part 2”, we’ll share more about our coworking space and the amenities we think you will find attractive.

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Oct
10
2018

Every brand has a story of how it came to be. The story represents a company’s personality and values. Here’s the brand story of how The EnterChange became our brand.

The Arrows: Coming Together, Creating Synergy

Our logo reflects our passion to bring together active and engaged entrepreneurs at every stage of business from all around Indy. When you look at our logo, you see four arrows coming together to form an intersection within the negative space and create a larger unit with the positive space.  The four arrows also represent the different types of space within our 20,000 square foot facility. The EnterChange provides open coworking space, private offices, meeting and training rooms, and even a fun event venue!

We want our coworking space to be an interchange where people come together to exchange innovative ideas and swap business tips and tricks as well as business cards. We want this coworking, office and meeting space to be a hub of networking and productivity, creating synergy for our members.  Synergy is the creation of a whole that is greater than the simple sum of its parts. We provide a professional and collaborative working environment where entrepreneurs can focus on driving creative results for their business.

The Colors: Friendly, Engaging and Professional

The colors of our logo represent the engaging environment we encourage and the creative mix of professionals we want to attract. Bright blue is for trust and dependability; our team is here to serve you. You can count on us to provide a professional, secure place to develop your business. We want members to trust and count on each other too. Purple is for the creative spaces where your imagination can flourish. Orange is for the friendly and cheerful atmosphere we provide so you can feel comfortable to network with others. Last but not least, yellow stands for warmth and optimism; we are committed to supporting a positive, professional community for our members to succeed.

The Name: Providing Customers Spaces to Grow & Change

The EnterChange – it’s a variation of “interchange” to make our URL and brand unique. Interchange is an intersection, a hub, a place where people can meet and interact. We want our members to enter and make a positive change for their business. We know flexibility and affordability are critical to providing a comfortable environment where entrepreneurs can grow. That’s why our mission is to provide entrepreneurs with affordable coworking space that aligns with the life cycle of your business. We can flex our spacing options from temporary to long-term based on your evolving needs. So, members can enter here at one level and change to another level as their business develops and grows.

Come see for yourself. Give us a call to schedule a tour. We’d love to welcome you to be part of The EnterChange brand story.

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